MANCHESTER, UK – October 19, 2025 – The UK-US TCM Experts Forum, a cornerstone session of the 2025 Annual Conference of the Association of Traditional Chinese Medicine and Acupuncture UK (ATCM), concluded successfully at Manchester Metropolitan University (MMU) on Sunday. The one-day event brought together leading Traditional Chinese Medicine (TCM) experts from the UK and the US for academic exchanges and clinical practice discussions, while renowned TCM brand SHIZHEN TCM made a prominent appearance with a booth showcasing its best-selling items and newly launched paste formulations.

SHIZHEN TCM’s booth emerged as a focal point during the forum, drawing steady foot traffic throughout the day. On display were the brand’s popular Diagnostic and Therapeutic Devices and a selection of premium herbs.

The highlight, however, was its three new TCM pastes: Blood Nourishing Paste, Immune-Boosting Paste, and Spleen-Invigorating & Appetite-Stimulating Paste.

The staff explained that each paste targets specific health needs: the Blood Nourishing Paste caters to individuals who often experience fatigue or insomnia; the Immune-Boosting Paste is designed for those with low immunity, particularly prone to colds during seasonal transitions; and the Spleen-Invigorating & Appetite-Stimulating Paste addresses spleen-stomach disharmony and poor appetite. All formulations are simmered from natural herbal raw materials, emphasizing both safety and effectiveness.

To engage with forum attendees, SHIZHEN TCM offered on-site special prices for select products. This included health-preserving items and specialty ingredients like Xinjiang red dates. The competitive pricing and product quality sparked enthusiastic interest.  Many attendees stopped to sample the new pastes, praised their taste and formulation principles, and some even made immediate purchases to become early users of the new products.

A SHIZHEN TCM representative noted that participating in the UK-US TCM Experts Forum not only allowed the brand to connect with TCM practitioners and enthusiasts but also helped promote high-quality TCM products in overseas markets. “We hope to contribute to the global spread of TCM culture through such platforms,” the representative added.

The 2025 UK-US TCM Experts Forum also featured keynote speeches on topics ranging from meridian theory advancements to integrative TCM-Western medicine approaches for osteoporosis and skin conditions, reinforcing its role as a key platform for international TCM collaboration.